There hasn’t been enough content depicting Wales on the corporations’ UK-wide channels, according to BBC Wales’ Head of Content.
Although many BBC programmes were made in Wales, such as Dr Who and Casualty, Welsh life was very seldom depicted in them, she said.
She added that the BBC had a duty to present the history of Wales to the people of the country, but also to a UK-wide audience.
Sian Gwynedd was speaking at an event organised by Cardiff University at the National Eisteddfod today.
Presenter Angharad Mair, who was also on the panel, said that there was a tendency to present the Welsh people like “monkeys in a zoo” on programmes presented by outsiders.
“Not only are we not depicted enough, but I’m also disappointed with the way we’re depicted,” she said.
“We don’t complain enough,” she added, noting that the BBC went to greater lengths to placate their audience in Scotland.
Not fielding presenters who had an intimate understanding of Welsh culture betrayed a lack of confidence in ourselves, she said.
Sian Gwynedd said that there had recently been an increase in the use of Welsh presenters, such as Nigel Owens, fronting UK-wide programmes.